International Journal of Business and Management Study
Author(s) : LI HAIXIAN, LI XUEXIN
with the sustained and steady growth of China's economy and the development of mobile communication services, mobile phones are becoming more and more popular.Domestic mobile phones have developed rapidly this year.But at the same time, mobile phones are trapped in increasing intense competition. How do manufacturers price mobile phones become one of the key factors for enterprises, and it is also the focus of consumers. This paper focuses on major parameters and price of four domestic mobile phone brands,Huawei,Xiaomi,OPPO and vivo. This paper analyzes and organizes the data by Equal Part Linear Regression Model, studies the influence of mobile phone parameters on mobile phone price, and finally gives some suggestions on the reasonable price of mobile phone.