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International Journal of Business and Management Study

The Effects of Sampling on Brand Perception A Multidimensional Scaling Approach



In this article, the authors examine the power of sampling in changing brand perception towards food products. A total of 73 participants rated their perceived similarities of 10 popular chocolate brands, of which 30 participants tasted a sample of the brand Ritter Sport. A perceptual map was created from the aggregate ratings of each group, which showed no relevant differences between the control group and the treatment group, an independent samples t-test proved lack of significant difference

No fo Author(s) : 1
Page(s) : 52 - 55
Electronic ISSN : 2372-3955
Volume 2 : Issue 2
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