Journals Proceedings

Abstract

In this article, the authors examine the power of sampling in changing brand perception towards food products. A total of 73 participants rated their perceived similarities of 10 popular chocolate brands, of which 30 participants tasted a sample of the brand Ritter Sport. A perceptual map was created from the aggregate ratings of each group, which showed no relevant differences between the control group and the treatment group, an independent samples t-test proved lack of significant difference