Journals Proceedings

Abstract

Mobile technology has germinated dramatically within the last 10 to 15 years. Real-time visual communication via mobile is feasibly the most signature feature of 3G technology. The anxiety is whether 3G will change any interest and explosive uptake by the mobile user community. In an Indian circumstance with the technology being comparatively new, it proved difficult to guess the Indian Mobile community’s response to 3G mobile video. This paper investigate what factors the Indian mobile users regard as most likely to affect the intention to adhere 3G mobile video.