International Journal of Business and Management Study
Author(s) : SANPET PANUSBORDEE, SUPA PANUSBORDEE
The purposes of this research were to measure and compare the effects of tourist tragic news on audiences’ attitudes toward tourism in Thailand. Sixty three foreign students were selected to determine whether their attitudes were changed after viewing the news. Statistical instruments such as mean, standard deviation, and t-test with the significant level at 0.05 were selected to complete the process of data analysis of pretest and posttest. The results found that after viewing the news, the level of audiences’ attitudes toward tourism in Thailand significantly decreased to be less positive levels. However, gender was not a significant factor. Both male and female were equally influenced by similar effects of tourist tragic news.