International Journal of Advances in Computer Science and Its Applications
Author(s) : DEEPIKA BHATIA, PREETI BAJAJ, SMITA M. NIRKHI
Search engines are effective tools for discovering knowledge from the bulk of information available on the Internet. However, while search engines can return highly relevant results for a query, the user has to understand the results page by page  in order to understand the concepts hidden in the results. Our approach is to give results to the user according to his/her preferences. The user is provided with location based personalized search. The result returned to user is more efficient as per our clickthrough data collection approach.