Journals Proceedings

Abstract

The expansion from regional to global markets is nowadays a normal step in the life cycle of many successful companies. Public relations are company's first contact with potential clients, requiring them to give a small explanation but yet accurately enough on what the company does and how the client can benefit from it. By combining a 3D depth sensor with a holographic representation, an installation was developed capable of natural interaction with users, which can be configured for the company's needs, while passing important information. Users are capable of interacting with the holographic form using intuitive gestures and the system is capable to record users’ interactions, creating key statistics to return to the company about their main products, the attention given to each presented content, user’s actions, favourite menus, etc., including the creation of a personalized visitor cards with the users face.