International Journal of Social Science and Human Behavior Study
Author(s) : DAVID BERDZENISHVILI, LELA SHENGELIA, MARIAM KIPSHIDZE, MZIA BERADZE, ZAUR TSKHVARADZE
This thesis has studied the ethno - cultural characteristics influence on business relationships. Quantitative research of Hofstede’s study was carried out in Georgia. Based on the survey is revealed the Georgian society individual and cultural values that directly impact on business relationships. Our studies showed that the most pronounced cultural peculiarities of Georgia is a Power Distance indicator index (PDI). We have studied Hofstede’s model according to the factors that determine the characteristics of the 5 criteria, and gave recommendations with regard to Georgia .