International Journal of Business and Management Study
Author(s) : MD. RABIUL ISLAM RABI, MOHAMMAD OSMAN GANI, S M SALEH REZA, S M SALIM REZA
Studies of neuromarketing passed a decade, finding the insights and decision making process has not changed overnight. In our research, we have found that traditional marketing research has been failed, whereas neuromarketing as a contemporary issue going made an evolutionary history. Different methodologies are now being used to get the hidden unaware subconscious mind what is not possible by the conventional marketing research. We have shown the neural process how the human brain works in different techniques. In this paper, we descried the application of several techniques and the pros and cons of different methodologies that are studied pre-dominantly. Literatures indicate that tools have the potential to provide valuable consumer insights and can develop marketing research. Ethical dilemma and privacy issues are always concerning with the application of the techniques but it’s the beneficial for the marketing decision maker. The studies close by conclusionary reward and anticipate the needs for the evolution of this field.