Journals Proceedings

Abstract

Steel industry is the energy intensive sector directly affecting the growth of the nation. The effect of the restriction put by the government in terms of environmental emissions as well as the costs incurred due to change in environmental practices on the productivity is to be measured. The Green Productivity Index (GPI) is a cumulative index for measurement of the environmental effect and the economic performance. A system model is presented in this paper for analyzing strategy decision making by AHP analysis. A suggestion has been made for implementing the Green Supply chain process for deciding the priority in sequence of Green Manufacturing, Reverse Logistics, Green Marketing, Investment Recovery and Green Purchasing. An attempt has been made to analyze the amount of steel production, energy consumption and emissions in an integrated environmental sustainable framework from primary research data. To benchmark the productivity of a company considering the environmental effect, Green Productivity Index(GPI) is being calculated for three companies, namely Company A-Steel Giant, Company B-Customer of A, steel Processor and Company C -medium scale Steel industry. The analysis shows there has been a significant increase in the GPI after implementation of Green Supply Chain process in all the three companies. The trend of variation of GPI suggests that the Steel giant has improved better than the medium scale steel industry and hence it is able to adopt the Green Supply chain process better than mid scale industry. The steel processing industry B has an enhanced GPI due to the green supply chain management and the influence of greenness relationship between the supplier and customer.