International Journal of Business and Management Study
Author(s) : KITIMAPORN CHOOCHOTE
This research aims to study the factors affecting the selection of Boutique Hotel by tourist in Phuket. The samples were taken from travelers who came to Boutique hotel in Phuket province. The data were collected from 400 samples by using a questionnaire. The samples were selected by opportunity random sampling, analyzed by using descriptive statistics, frequency, percentage and chi-square test. The results show that most of samples were female who travelled with friends. They spent around 1,000-3,000 Baht for accommodations, they got information of a hotel from the Internet, and they visited Phuket once a year. They chose Boutique Hotel because of the promotional discount, the unique design features, clean rooms and good facilities in the room. The problem with the service Boutique Hotel is the journey.