International Journal of Business and Management Study
Author(s) : LAMYAA ELBASSITI , MARIA EL HAIBA , RACHIDA AJHOUN
In an environment where social, technological and economic changes improve fast, companies must be creative and innovative on a sustainable and regular basis to ensure their growth and maintain a competitive advantage. In order to meet those requirements, companies are brought to adapt and rethink their operating and business models. Therefore, Enterprise 2.0 had been established as a new organizational model where web 2.0 tools, collaboration, knowledge sharing, and collective intelligence are levers of agility, productivity, performance and value creation. The transition toward this new model requires necessarily in our view a deep change in three fundamental aspects which are the technological, organizational and social aspect. To achieve this objective, we have highlighted some of good practices inspired from typical enterprises that have succeeded to adopt this new model.