International Journal of Business and Management Study
Author(s) : BRENT MCKENZIE
This study examines the economic and social variables required to develop a “Vodka Trail” which is an association of enterprises promoting the history and cultural stories about vodka in Estonia. The trail is proposed within the context of historic Manor Houses that were the site of the earliest formalized vodka production in Estonia. The research findings are based on interviews by the author with representatives of a number of stakeholders in the Estonian vodka and tourism trade.