Journals Proceedings

Abstract

The modern search engine is one of the most powerful and influential entities found on the internet. It controls the way traffic flows across the internet and to an account determines which online players lose or win money. Because of this, vulnerabilities of the Search Engine have been exploited with the intent of modifying the Search Engine Rankings to the advantage of some websites. A detailed view on under covered Vulnerabilities of the Modern Search Engine can be found in this article alongside a rundown of the most important techniques which take advantage of these vulnerabilities. This paper being a first in its domain will start with a thorough explanation of terms followed by a detailed view on each technique. To sum up, we will take a look at the ways search engines will evolve to cope with the ever-more present attacks and present further study directions which can be followed to details on certain topics.