Journals Proceedings

Abstract

Green Supply Chain Management(GSCM) focuses on integration of ecological concepts with the supply chain strategies of the organizations that will enable them to reduce their environmental burden by minimizing the utilization of energy and material. There is a growing confidence among the researchers that GSCM performance can be enhanced through effective management of the soft factors. Keeping this fact in view this research has been framed to check the association of soft factors with GSCM performance. Twenty six soft elements under six scales were identified from literature which was included in the questionnaire. A questionnaire survey was conducted using a sample of 144 employees from the mining companies operating in India. Multiple regression analysis was employed to check the association of the six soft factors with GSCM performance. The result was in support of five research hypotheses that top management commitment, employee innovation, team work, work culture and minimizing employee resistance to change have positive association with GSCM performance. However association between employee motivation and GSCM performance was statistically insignificant, thus rejecting fifth hypothesis.