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International Journal of Business and Management Study

Network and Innovation as SMEs Export Strategy: Causation or Effectuation Approach? Indonesian Case Studies

Author(s) : MUCHSIN S. SHIHAB   , TRI WISMIARSI   

Abstract

This study is a qualitative research, which focuses on internationalization of born global SMEs. It was found that born global SMEs use networks and innovation to enter, grow and survive in their overseas markets. They used effectuation rather than causation approach to develop networks and do their innovations. The data were collected from 8 SMEs from different areas of Indonesia. The research findings contribute to the explanation theory of born global firms, especially through network development and innovation of SMEs.

No fo Author(s) : 2
Page(s) : 22 - 25
Electronic ISSN : 2372-3955
Volume 1 : Issue 2
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