Journals Proceedings

Abstract

In terms of the market of the on-line travel agencies, many new concepts and even commercial models emerge these years. Facing the big challenging of the Qunar, Net & Baidu‟s integration, the C-Trip is quite hard to move forward. Yahoo, eBay, Google are on the multiple ways, but the C-Trip is devoted herself to go her professional way. Following the model, the only one, she will learn from Starbucks, Wal-Mart and McDonalds‟s to do so. C-Trip has to be more innovative and creative in a long run, including her culture and inter-management, otherwise, she cannot be adaptive and sustainable. This paper is aiming at the C-Trip‟s innovative model to analyze the features and significance. The research may follow the mega-company‟s development to dig the other special and sustainable value-sectors. It‟s just a guiding-way to say something to the other on-line travelling corporations.