Journals Proceedings

International Journal of Business and Management Study

The Ability of Moral Intensity to Predict Purchasing Rates of Online Music Consumers



A study involving 454 respondents gathered from a random sample of American adults using SurveyMonkey found that a single variable, which described moral intensity, was able to account for 26.4% of the variance in the purchasing rates for consumers who acquire music online. The predictive ability of moral intensity was found to be significantly higher than the corresponding rates for age, gender, education, income, disposable income, and fear of legal sanction.

No fo Author(s) : 1
Page(s) : 14 - 20
Electronic ISSN : 2372-3955
Volume 1 : Issue 1
Views : 407   |   Download(s) : 118