Journals Proceedings

International Journal of Business and Management Study

Customer commitment to value creation process: Case of innovation based differentiation strategies



Differentiation strategies based on innovation become one of most interesting aspect of value creation process. Considered as very efficient in firm competition advantage formation, they widely invoke the customer role. His engagement in value creation can encompass not only management architecture but also the search for concrete tools of company value proposition pre-evaluation.

No fo Author(s) : 1
Page(s) : 10 - 13
Electronic ISSN : 2372-3955
Volume 1 : Issue 1
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