Journals Proceedings

Abstract

Higher Education in Indonesia makes use of websites more intensively in promoting the education process, nevertheless, the websites popularity and reputation are still considered low if we refer to webometrics and 4icu ranks. This condition can be known from the evaluation result of 264 higher education institutions websites consisting of 58 public higher education institutions and 206 private higher education institutions. Public HEIs websites are different with private HEIs websites in term of referring domain indicators, external backlinks, and global traffic rank. The similar differences also prevail between HEIs in Java Island and HEIs outside Java. The result of discriminant analysis shows the existence of digital divide between public and private HEIs websites based on five popularity indicators and website reputation with 77.9% prediction level.