Journals Proceedings

Abstract

The customer loyalty programs are becoming popular as a powerful tool of relationship marketing. Customer loyalty is helpful for the success of any retail organization. This concept has been limited among the large-scale companies. Although large-scale companies have the ability to maintain a customer loyalty program, mid-scale and low-scale companies are unable to handle such customer loyalty program with an IT section. In order to address the said problem, we developed a generic customer loyalty program which can be handled by any merchant who owns different types of companies, without an IT section. This paper comprises an attempt to introduce a full generic loyalty system for any scale of company.