Journals Proceedings

Abstract

The purpose of this research paper is to explore mainly the impact of the prospective integrated casino resort on the tourism industry of the Republic of Cyprus. The orientation of the report is diagnostic from a marketing perspective in order to identify its compatibility with the existing tourist markets in Cyprus. It also explored salient themes of the theory on integrated casino resorts in Las Vegas and Macau, and more precisely the emphasis given on: the service environment, the employee service, the brand, and the corporate social responsibility. The study takes a qualitative approach where a more in-depth evaluation of existing literature and in depth interviews with executives from the Cyprus Tourist Organization and the Ministry of Tourism have taken place.